Adobe to Offer India Datacentre Infrastructure for Adobe Experience Platform Customers
Adobe announced that Adobe Experience Platform-based
applications will be available for enterprise customers via an India datacentre
later in the year. This will deliver on local data residency requirements and
improve performance through lower latency.
The datacentre will
allow Indian enterprises to access Adobe Experience Platform-based applications
including Adobe Real-Time Customer Data
Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, enabling real-time personalised customer
experiences at scale.
"Generative
AI is driving a foundational shift in the relationship between brands and their
customers in India, marking this as the era for businesses to drive profitable
growth while delivering new digital experiences," said Prativa
Mohapatra, Vice President & Managing Director, Adobe India.
“Delivering
personalised customer experiences, or Customer Experience Management, is
central to the goals of enterprises. With that, we’ve seen increasing demand
for Adobe Experience Platform-based applications from customers across banking
financial services and insurance, telecom, manufacturing, and retail. We are
excited to meet their hyper-growth requirements with the availability of Adobe
Experience Platform-based applications, hosted via an India based datacentre.”
Adobe's
product innovations help brands with data management in the age of generative
AI, creating a foundation to activate insights and deliver true personalization
at scale. This is anchored in Adobe Experience Platform, the industry’s leading
Customer Experience Management solution, which enables brands to activate
customer data across various enterprise systems, through an integrated set of
applications. It is the foundation for Adobe Experience Cloud, a suite of integrated
online marketing tools offering personalization at scale, streamlined content
creation, data insights, content management, and customer journey
products. Various
Adobe Experience Cloud enterprise applications like Adobe Experience Manager,
Adobe Campaign, and Adobe Commerce, as well as Adobe Sign, are already
available and widely used by customers in India.
Since setting up
operations in 1997, Adobe India is today a key contributor to Adobe’s
Intellectual Property creation and business growth. Adobe India accounts for
one third of the company’s global innovations, including patents, engineering
and product development teams, and is among the company’s fastest growing
markets, with customers including Air India, ICICI Bank, HDFC Bank, Bajaj
Allianz, Tata Motors and MakeMyTrip.
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