ZEE & NASSCOM forge partnership to support Generative AI Startups
Zee Entertainment Enterprises Ltd. (ZEE), India’s leading
entertainment powerhouse announced its
partnership with Nasscom for its recently-launched Generative AI Foundry programme
that aims to foster innovation and growth in the start-up ecosystem. Through
the strategic partnership, ZEE’s Technology and Innovation Centre will primarily
focus on enabling and supporting co-piloted generative AI solutions for India’s
media and entertainment ecosystem.
In a collaborative effort, Nasscom and ZEE’s Technology and
Innovation Centre organised a one-day workshop to identify areas of mutual interest
and explore synergies for potential partnerships. As part of the workshop, ZEE
hosted 14 startups from the Nasscom Generative AI Foundry programme at the ZEE
Technology & Innovation Hub in Bengaluru. With this one-of-its-kind
initiative, the company aims to foster collaborative growth and empower the
select start-ups to succeed in the dynamic AI landscape.
Nitin Mittal, President – Technology & Data, ZEE, said, “We are delighted to embark upon this
exciting journey in collaboration with Nasscom, aiming to shape the future of
India’s AI community. The synergy between our endeavours, Nasscom’s commitment
to nurturing tech startups, and ZEE's leadership in media innovation signifies
more than just a convergence of minds—it represents a fusion of futuristic
visions poised to define the industry's next chapter. As a frontrunner in
India’s M&E ecosystem, this partnership stands as a testament to our
commitment towards elevating consumer experience by leveraging digital
technologies. At ZEE, we believe that collaborations of this nature are instrumental in propelling the growth
of startups and fostering innovation in the India’s AI landscape.”
Ankit Bose, Head of NASSCOM AI, said, “The partnership between both organisations is a significant one
for the Generative AI startups. It is heartening to witness excellent
initiatives from the industry to collaborate with these startups. The
innovative solutions possess the potential to transform various sectors
including M&E.”
Nasscom’s Generative AI Foundry programme is aimed at nurturing
technology startups in the AI domain to elevate India's standing in the global
Generative AI startup landscape. In a significant stride towards this mission,
the programme, in collaboration with over 30 industry organizations and
investors, selected 26 promising startups last month. These startups will
receive comprehensive support, including mentorship, access to resources,
funding, and industry connections, to propel their products to the next level.
As ZEE joins forces with nasscom, the program is set to chart new
frontiers and foster a collaborative environment that stimulates creativity and
drives technological advancements. With a presence in 190+ countries offering
quality content across multiple platforms and languages, reaching over 1.3
billion viewers, the benefits of the collaboration are set to have a
significant influence on the M&E ecosystem in India and beyond.
Being an industry pioneer, ZEE has been consistently introducing
an array of tech - centric initiatives in line with the vision and goals laid
as part of its strategic vision. Following a tech - first approach, the company
has been consistently enhancing its technological capabilities, leveraging AI
to disrupt industry norms and provide an unparalleled experience to audiences
globally.
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