WeFi Technology Group Announces Nela Mullaj as Chief Operating Officer, EMEA & APJ

• 03 Apr 2025
• TM Team
• 0 Comments

WeFi Technology Group, a leading global fintech innovator, is pleased to announce the promotion of Nela Mullaj to COO, EMEA & APJ. In this new role, Mullaj will oversee operations and drive strategic initiatives across these dynamic markets.​

Nela Mullaj brings over 20 years of extensive experience in the financial sector and has a proven track record of leadership and innovation.

“I am incredibly excited to step into this role,” says Mullaj. “It is my hope that my deep understanding of the financial landscape, combined with a clear strategic vision, will prove instrumental as we continue to expand our presence and deliver cutting-edge solutions to our clients across EMEA and APJ; solutions that address their specific needs and foster strong partnerships.”

In her capacity as COO, Mullaj will oversee operations, optimise business processes and develop KPIs to drive efficiency and growth. She will also play a pivotal role in scaling operations to meet the increasing demand for WeFi’s innovative financial solutions, particularly in the context of the rapid growth of AI-driven projects.

“Businesses eager to capitalise on the transformative potential of artificial intelligence require flexible financial solutions for such large-scale deals,” explains Mullaj. “WeFi is helping to bridge this gap. By providing essential credit lines and payment terms, we are enabling them to secure their place at the AI table and drive innovation.”

It’s this ‘bridging the gap’ mentality that drives WeFi to address the opportune and intricate landscape presented by EMEA and APJ, where a one-size-fits-all approach is simply not feasible in these markets.

As Mullaj points out: “Each region possesses unique complexities, influenced by varying banking systems, taxation laws, regulatory frameworks, linguistic nuances and distinct business practices. By successfully developing a product in one market, we leverage the underlying concept and established relationships to facilitate expansion into others. Our strengths lie in navigating the intricate tapestry of these dynamic regions,” she says

“I am immensely proud to be part of the WeFi family, and to contribute further to this exceptional team that goes above and beyond to achieve remarkable results through collective effort and a shared vision,” she concluded.