Sony Introduces BRAVIA 3II with XR Processor and 120Hz Refresh Rate
Sony India announced the launch of the BRAVIA 3II,
redefining how consumers experience entertainment at home. Bringing the power of
its AI advanced XR Processorfrom Sony’s premium television range to more
households across India, this upgrade places intelligent picture processing at
the heart of the viewing experience. BRAVIA’s AI XR Processor analyses content
the way humans see and hear, delivering strikingly realistic visuals with
enhanced depth, contrast, colour, and clarity. Combined with XR Triluminos Pro,
Dolby Vision®, Dolby Atmos®, DTS:X® and 4K 120Hz performance, the BRAVIA 3II is
designed to deliver a seamless blend of cinematic picture, immersive sound, and
responsive gaming for a truly elevated home entertainment experience.
Building on this momentum, Sony India is set to roll out the new BRAVIA 3II lineup
in multiple screen sizes, launching sequentially to cater to a wide range of
home entertainment needs. Starting with 55-inch and 65-inch models, followed by
larger formats, the series will culminate in a stunning 100-inch variant
expected between July and August. Designed to deliver an expansive and
immersive viewing canvas, the 100-inch BRAVIA 3II will elevate the “Cinema is
Coming Home” experience to an entirely new scale—bringing the grandeur of
theatrical viewing into the living room like never before.
Powered by Sony’s advanced XR Processor™, BRAVIA 3II combines artificial
intelligence with cognitive intelligence to analyze content the way humans
naturally perceive sight and sound. This enables television to enhance depth,
color, and clarity in real time, delivering more natural and lifelike visuals.
With XR Triluminos Pro™, the BRAVIA 3II reproduces a wide spectrum of colors
with remarkable accuracy, bringing scenes to life with billions of shades,
deeper blacks, and brighter highlights. XR Clear Image further enhances clarity
by reducing noise and blur, ensuring every frame looks sharp and detailed, even
in fast-moving scenes. Motionflow XR keeps the action smooth and fluid, making
movies, sports, and gaming more immersive than ever before.
With Dolby Vision and Dolby Atmos, BRAVIA 3II delivers a truly cinema-like
experience at home. Customers can now experience picture quality with richer
colors, deeper contrast, and enhanced brightness along with immersive spatial
audio that draws viewers deeper into every scene.
The TV is equipped with uniquely designed speakers
that reduce distortion and improve sound resolution, allowing users to enjoy
clearer dialogue and a more immersive audio experience across movies, shows,
and games.
BRAVIA 3II supports 4K at 120fps through HDMI 2.1, ensuring smooth and
responsive gameplay. Features such as Auto Low Latency Mode (ALLM) and Variable
Refresh Rate (VRR) reduce input lag and eliminate screen tearing, delivering
ultra-smooth gaming performance.
With a dedicated Game Menu, users gain a convenient
quick-access control panel that allows them to instantly adjust gaming settings
and activate assist features when a game console is connected. Dolby Vision®
Gaming further enhances the experience by using advanced HDR processing to
deliver richer brighter, deeper contrast, and more vibrant colors, making game
worlds appear more immersive and cinematic.
Additionally, PS Remote Play and dedicated
optimizations for the PlayStation 5 make BRAVIA 3II an ideal choice for console
gaming enthusiasts. Equipped with four HDMI 2.1 ports supporting 4K at 120fps,
VRR, and ALLM, the BRAVIA 3II ensures smooth, responsive, and highly engaging
gaming experience.
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