Sony India Expands BRAVIA Theatre Portfolio
Sony
India announced the expansion of its BRAVIA Theatre portfolio with the launch
of the Flagship model BRAVIA Theatre Trio alongside the BRAVIA Theatre Bar 7,
BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, BRAVIA
Theatre Rear 9 and Rear 8. Designed to deliver an immersive cinematic
experience at home. The new lineup combines Sony's advanced audio innovations
to create an expansive soundstage that faithfully reproduces the creator's
intended audio experience. At the heart of the portfolio is the BRAVIA Theatre
Trio, a premium wireless home theatre system crafted for ultra-large screens
and developed to bring an authentic cinema experience into the home.
Sunil Nayyar, Managing Director,
Sony India said, “At Sony India, we continue to
witness strong momentum in the premium home entertainment segment, driven by
consumers’ growing preference for immersive, cinema-like experiences within
their homes. The launch of BRAVIA Theatre Trio; BRAVIA Theatre Bar 7, BRAVIA
Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre
Rear 9 & 8 reflects our commitment to expanding the BRAVIA ecosystem and
delivering seamlessly integrated audio-visual solutions that bring creators’
intent to life. Powered by Sony’s cutting-edge audio technologies, including
360 Spatial Sound Mapping and Dolby Atmos, this new lineup is designed to cater
to a wide spectrum of consumers seeking exceptional sound performance, deeper
bass, enhanced surround sound, seamless connectivity, and outstanding value. As
the home entertainment category continues to preimmunize, we remain focused on
driving innovation and setting new benchmarks in immersive entertainment
experiences for Indian consumers.”
Nezu Daisuke, Global Head of Home Product Business Div., Home
Entertainment Business Unit, Sony Corporation said, "As consumers increasingly aspire
to recreate cinema-quality entertainment at home, the demand for immersive and
seamlessly connected experiences continues to grow. At Sony, we are committed
to delivering a complete entertainment ecosystem where picture, sound, and
content work in perfect harmony to bring the creator’s vision to life. The
launch of BRAVIA Theatre Trio, BRAVIA Theatre Bar 7 and BRAVIA Theatre Bar 5,
BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8 and BRAVIA Theatre Rear 9 & Rear
8 further strengthens the BRAVIA ecosystem and underscores our commitment to
driving innovation in premium home entertainment. India remains a strategic
market for Sony, and we will continue to introduce category-leading
technologies and experiences that set new benchmarks for home entertainment
while addressing the evolving aspirations of consumers."
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