Sinch expands SAP partnership with RCS integration for SAP Engagement Cloud

• 13 Oct 2026
• TM Team
• 0 Comments

 Sinch AB (publ) announces that Rich Communication Services (RCS) is now available as part of its native integration with SAP Engagement Cloud, expanding Sinch's existing SAP partnership with a new messaging channel. The integration also creates new opportunities for AI-driven, conversational customer experiences, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud.

RCS is the next generation of mobile messaging, enabling businesses to create richer and more interactive experiences than traditional SMS, with features such as branded and verified senders, rich media and interactive buttons, all within the customer's native messaging app on their mobile phone.

The addition of RCS helps businesses using SAP Engagement Cloud create and send RCS messages to customers globally, where supported, directly from the platform. RCS joins SMS, MMS, WhatsApp, LINE, Viber and KakaoTalk as messaging channels already available through the native Sinch integration.

By adding RCS as part of the integration with SAP Engagement Cloud, businesses can deliver more engaging customer experiences directly from their existing marketing environment while benefiting from Sinch's proven messaging delivery capabilities.

"Businesses want to create more engaging and personalized customer experiences without adding complexity," said Jonathan Bean, EVP EMEA & AI Partnerships at Sinch. "Adding RCS to our native integration with SAP Engagement Cloud is a natural next step in our partnership with SAP. It gives businesses another way to reach their customers with rich, branded experiences while managing their communications from the platform they already use and ultimately, delivering better outcomes such as revenue growth, customer lifetime value, and competitive differentiation."

RCS helps businesses create richer, branded and interactive experiences. The advanced integrations turn basic automated chats into dynamic AI-powered conversations. Across marketing, sales and service use cases, businesses can turn customer interactions into completed sales, or seamlessly hand off to human service agents in SAP Service Cloud, all directly in customers' native messaging apps, with SMS fallback for added reach and reliability.