Samsung’s ‘AI for All’ Vision Unveiled at CES 2024
Samsung
Electronics shared its vision for how artificial intelligence (AI) technology
will enable people to experience their devices more intuitively and
conveniently than ever before. Presenting these ideas at a press conference at CES
2024, Samsung teamed up with key partners to outline the technology behind this
vision and how new products and services use AI capabilities to make life
easier.
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of
Samsung’s Device eXperience (DX) Division, opened the press conference by
describing how AI will enable connected technologies to improve people’s daily
lives while always remaining nonintrusive and “in the background.” The strategy
that he and others outlined focused on the role of AI in enhancing connected
experiences that are both simple and useful. Throughout the press conference,
Samsung presented a number of products and services that help achieve these
aims.
“With the emergence of artificial intelligence, smarter,
better experiences will redefine how we live,” Han said. “Samsung’s broad
portfolio of powerful devices, along with the pursuit of open collaboration,
will help bring AI and hyper-connectivity to all.”
During
the CES press conference, Jonathan Gabrio, Head of Connected Experience Center
at Samsung Electronics America, outlined the ways in which AI technology is
transforming how Visual Display products and Digital Appliances are used. For
example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen
3, equipped with an 8 times greater AI neural network and a two times faster
NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED
8K automatically upscales low-resolution content to provide users with up to 8K
quality viewing experience and sharpens fast-moving images via AI Motion Enhancer
Pro. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which
analyzes voice and background noise by AI to optimize your TV listening
experience so you can enjoy various content as if you are in the front row of a
stadium or movie theater. Samsung Neo QLED 8K also features Tizen OS Home,
which offers the latest apps, services, personalized content, and service
recommendations to upscale your entertainment experience.
As for viewers with different needs, Samsung also
provides innovative accessibility features. A sign language feature in Samsung
Neo QLED can be easily controlled with gestures for the hearing impaired, and
an Audio Subtitle feature turns text subtitles into spoken words in real-time
for those with low vision.
Furthermore, Samsung is introducing the new The Premiere
8K, a projector that features not only a 150-inch display, but also the world’s
first wireless 8K transmission for a projector. With The Premiere 8K, users
will be able to enjoy a full-scale viewing experience like that of the cinema
in the comfort of their own homes.
As for sound, Samsung also introduced Music Frame, a
speaker with a customizable cover that integrates seamlessly into users’ homes.
Via Q-Symphony, the Music Frame syncs with Samsung TVs and soundbars, bringing
enriched bass and surround sound of dual built-in woofers to the home with
minimal effort.
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