Electronics
Samsung unveils hero products from its 2026 product line-up ahead of CES 2026

Samsung unveils hero products from its 2026 product line-up ahead of CES 2026

Samsung Electronics has begun unveiling hero products that will join its 2026 line-up, ahead of CES 2026 "the world's largest IT and consumer electronics show (6-9 January 2026).

By pushing the limits of innovation across product series', Samsung is helping Australians experience a new standard of living by transforming products into companions that quietly weave through everyday moments to bring convenience, security and care, easily.

"Samsung has spent more than a decade building one of the world's largest connected home platforms and creating intelligence needed for its products to truly understand its users and make life convenient, secure and customised. Now, the next evolution of smart experiences has arrived with Samsung transforming products into true companions designed to understand, anticipate and adapt to your needs, providing invisible yet indispensable personalised support to help everyday life flow effortlessly," said Simon Howe, Director " AV, Samsung Australia.

"Our 2026 product range includes optimised hardware, security, and unified intelligence across virtually every device to create products that deliver meaningful benefits. By enabling devices to work even better together through a connected ecosystem, Samsung can simplify routines, help reduce daily burdens, and enhance everyday experiences for all, not just a select few."

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