Samsung Presents 'Your Companion to AI Living' at The First Look during CES 2026
Samsung Electronics Co., Ltd.
unveiled its "Companion to AI Living" vision at The First Look, its
CES 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of
the event was on AI as Samsung's philosophy; a foundation that connects the
company's R&D product development, operations, and user experience.
TM Roh, CEO and Head of Samsung's
Device eXperience (DX) Division, opened The First Look by describing the
company's AI and how, due to its vast, AI-enabled, connected ecosystem, Samsung
can provide users with an elevated experience in their daily life. This
approach gives users a chance to access more than just the basics from their
technology and instead, provides opportunities to find more meaningful moments
everywhere.
"Samsung is building a more
unified, more personal experience across mobile, visual display, home
appliances and services," said CEO TM Roh. "With our global connected
ecosystem, and by embedding AI across categories, Samsung is leading the way to
offer more meaningful everyday AI experiences."
SW Yong, President and Head of
the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta,
Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics
America took the stage to describe how Samsung's displays are combining
hardware excellence and visual intelligence to provide a true entertainment
companion. Drawing from twenty years of leading the TV industry, Samsung has
built a full AI TV lineup that provides an entirely new way for users to interact
with their TV.
The centre of the display lineup
is the 130-inch Micro RGB, which represents a monumental leap in scale and
picture quality. The 130-inch Micro RGB marks a new era of colour, featuring
the widest and most detailed spectrum ever seen in Samsung TVs while its
Timeless Frame design helps to minimise distractions and allows the picture to
take centre stage with understated elegance. A micro-sized RGB light source
drives the incredible picture quality, with each micro-sized red, green, and
blue diode shining independently to produce colour in its purest, most natural
form. Micro RGB AI Engine Pro[1] enables precise control of RGB colors and
creates overwhelmingly vivid picture quality in virtually every scene.
Elevating this next-level viewing
experience, Vision AI Companion (VAC) uses AI technology to work alongside
users as an entertainment companion to enhance viewing.
Samsung also offers intuitive
modes to personalise the viewing experience. For soccer fans, AI Soccer Mode
Pro delivers a more exciting gameday experience through AI-driven picture and
sound tuning to near stadium-level quality. AI Sound Controller Pro[2] lets you
raise or lower the volume of the crowd, commentary, or background music,
providing a personalised listening experience for TV shows and movies. Users
can simply make verbal requests, and any TV equipped with VAC " which
includes Micro RGB, OLED, Neo QLED, and UHD TV " contextually carries out
those requests.
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