Samsung Presents ‘Design Is an Act of Love’ at Seoul Design Week 2026

• 15 Oct 2026
• TM Team
• 0 Comments

Samsung Electronics announced that it is presenting its “Design is an Act of Love” exhibition at Seoul Design Week 2026, taking place in Seoul, Korea.

The exhibition features 14 artworks inspired by Samsung products, displayed on the 2026 OLED TVs (model: S95H) fitted with frames customized for each work.

Building on the theme of the exhibition Samsung held with Korean artists at Design Miami Seoul 2026 in September, this iteration of “Design is an Act of Love” is being held with POLI.design in collaboration with emerging Italian artists. Through creative expression shaped by different cultures and experiences, the exhibition celebrates human diversity and individuality while sharing Samsung’s design vision rooted in understanding and caring for people.

“Through the eyes of different creative minds, familiar products become new expressions of personality, perspective, and ways of life,” said Mauro Porcini, President and Chief Design Officer of the Device eXperience (DX) Division at Samsung Electronics. “By bringing these interpretations together, we want to show how design can make technology a more personal part of everyday life. Ultimately, our ambition is to move beyond designing technology for people to designing technology that truly reflects them.”

The artworks draw inspiration from a range of Samsung products, including mobile devices, home appliances, and TVs— such as Music Studio 5, Bespoke AI Family Hub, and Galaxy Z Fold8.

The artists drew on their experience and imagination to reinterpret the forms and characteristics of Samsung products. They used AI as a tool to develop ideas and explore new forms of expression, with each work grounded in the artist’s own perspective and creativity.