Samsung Launches Game Portal, Online Store
Samsung Electronics announced that it plans to open Samsung
Game Portal, an online store specializing in gaming, on Samsung.com in more
than 30 countries around the world, starting with the U.S., the U.K., Germany,
France, Italy, Spain and Brazil in late June.
The Game Portal is a one-stop online store for
gamers designed to significantly increase the convenience of browsing and
purchasing products such as smartphones, TVs, gaming monitors and
high-performance SSDs. It also provides customers with a variety of
gaming-related content in one place, fine-tuned to their preferences and
experiences.
In 2021, Accenture, a leading global
professional services company, published an illuminating gaming-related
study. The study found that half of the gaming population are cross-platform
gamers who use more than one device to play, spending an average of 16 hours a
week gaming, as well as eight hours a week watching gaming-related video
content and six hours a week participating in gaming-related communities.
In response to these customer trends, Samsung
has designed the Game Portal to provide an impressive variety of content, such
as gaming product information, domestic and international expert reviews,
product purchase benefits and offers, product utilization ideas that help users
enjoy games more and game-related news.
“Gaming has become an important part of
consumers’ lifestyle, not just entertainment, especially for Millennials and
Gen Z,” said Evelyn Kim, Executive Vice President of the D2C Center at Samsung
Electronics. “We will implement various initiatives to provide customers with a
superior gaming experience, from purchase to use, by providing an environment
that makes it enjoyable and easy to purchase gaming-related products.”
Notable products to be available on the
portal are the Galaxy S23 Ultra, which is optimized for mobile gaming with its
high-performance Snapdragon® 8 Gen 2 Mobile Platform for Galaxy and 5000mAh
battery; the Neo QLED TV, which allows users to enjoy cloud gaming without a
separate console through the Samsung Gaming Hub; and the Odyssey OLED G9
monitor, which provides an unparalleled immersive gaming experience with its
49-inch curved OLED screen. Another impressive offering is the 990 PRO SSD,
which delivers sequential read and write speeds of up to 7,450 and 6,900MB/s
for faster loading of PlayStation and DirectStorage PC games.
To celebrate the launch of the Game Portal,
Samsung is offering1 discounts
on bundles of gaming devices, as well as a variety of regional purchasing
incentives centered on its recently launched Odyssey gaming monitor and Neo
QLED 8K products.
The gaming industry is one of the few sectors
that continues to grow. Given this trend, Samsung has been engaged in various
activities to strengthen its leadership in the industry, including enhancing
the competitiveness of its gaming-related products and services.
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