Rising Cybersecurity Demand Drives Kaspersky's India Business Up 24%: Kaspersky
Kaspersky, a leading provider of cybersecurity
and data privacy, recorded a 24 per cent year-over-year (YoY) increase in total
product sales in India during 2024, driven by strong demand for cyber security
solutions in the country.
The B2B segment grew 20 per cent, while the
B2C segment saw an impressive 30 per cent growth. Notably, Kaspersky Threat
Data Feeds, the company's threat intelligence solution designed for large
enterprises and SMBs, experienced a YoY growth of over 209 per cent.
Additionally, the Endpoint Detection and Response (EDR) Optimum variant
recorded a 44 YoY increase.
Jaydeep Singh, General Manager for India at
Kaspersky said, "The Indian cybersecurity market is one of the top
performing markets for Kaspersky in South Asia. We have shown an impressive
growth rate across all our target product groups for the country. This signals
the fact that Indian users, both in the B2B and B2C segments, are aware of the
threat incidents and are willing to take solid cybersecurity measures to
protect themselves. This is also underscored by the cybersecurity and digital
safety initiatives being taken by the Indian government."
"The measures around cyber threat
awareness, the DPDP Act and the RBI guidelines for cybersecurity have also
helped the users in India understand the critical need for intelligence-led
cybersecurity. This has helped us to grow in the market and we are ready to
continue this momentum in 2025," he added.
Building on this momentum, Kaspersky has
significantly strengthened its presence in India by tripling its local
headcount over the past two years. The company now operates with a growing team
focused on expanding its capabilities across sales, pre-sales, technical
support, and customer experience.
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