Persistent Launches Experience Transformation Studio to Scale AI-Powered Innovation and Immersive ..
Persistent Systems, a global Digital Engineering and Enterprise
Modernization leader, announced the launch of its state-of-the-art Experience Transformation (XT) Studio in Pune, India. The
XT Studio is a purpose-built space to help enterprises create AI-powered,
transformative user experiences, streamline workflows for maximum quality and
efficiency and drive better outcomes across the entire product lifecycle. By
merging creativity with technology, the XT Studio enables clients to thrive in
an ever-evolving digital landscape, turning innovation into real-world impact.
Enterprises today face a growing demand to deliver
differentiated digital experiences, yet many struggle to bridge advanced AI
capabilities with real user needs. Often, user experience is siloed or
introduced late in the development cycle, causing delays, rework and fragmented
solutions with disappointing ROI. XT and the XT Studio address
these gaps by embedding a human-centered approach as a foundational element of
every initiative, ensuring AI is adopted not just functionally, but
intuitively. The XT Studio integrates business strategy, UX consulting and
product engineering within an immersive environment that empowers enterprises
to design with AI and for AI, translating ideas into intelligent, engaging
experiences. This holistic, outcome-based model sets a new benchmark for
digital transformation, combining human insight and technology to accelerate
innovation and deliver long-term business value.
The XT
Studio also acts as a co-innovation hub, bringing together clients and partners
to reimagine user journeys, creating seamless experiences that drive measurable
outcomes. Leveraging Persistent’s deep design thinking and experience
consulting expertise, it is a physical manifestation of how the Company helps
clients accelerate time-to-value by aligning business objectives with user expectations.
From vision to execution, the XT Studio is where clients can participate and
observe the application of AI-powered methodologies to drive end-to-end
experience transformation. Its design-led architecture features flexible
workspaces, including:
· Design Thinking and Workshop Areas: Structured environment for
innovation sprints, journey mapping and solution development.
· UX Consulting and Collaboration Zones: Co-creation environments to ideate,
prototype and refine user experiences (UX) with hands-on engagement.
· Immersive Experience Transformation
Showcases: Industry-specific
demonstrations that bring solutions to life and highlight business impact.
Persistent
plans to expand XT Studio locations to other key regions in India, the U.S.,
Europe and APAC, attracting top talent, partners and clients to co-create the
future of how people experience technology.
Sandeep Kalra, Chief Executive Officer
and Executive Director, Persistent, said, “Enterprises today compete on experiences as
much as on products and AI is the enabler that makes this possible at scale.
The XT Studio brings to life our strong platform-led foundation and AI-first
strategy, where design-led thinking, advanced technologies and deep domain
expertise converge. It gives our clients a place to challenge conventions,
explore new ideas and rapidly shape solutions that matter to their business and
end customers. For Persistent, this is another step in building the platforms
and talent that will define the future of digital transformation.”
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