Persistent Acquires Starfish Associates, Strengthening its Position in AI-powered CC and UC
Persistent Systems and, a global pioneer in Digital Engineering and Enterprise
Modernization, announced the intent to acquire New Jersey-based Starfish
Associates. This strategic acquisition builds on Persistent's existing
engineering capabilities in the Contact Center and Unified Communications
space, expanding its strong AI-driven business transformation capabilities and
expertise in driving operational excellence. Known for its cutting-edge
Enterprise Communications automation platform, Starfish Associates caters to
the world's largest enterprises including many Fortune 500 companies.
Starfish
Associates' automation platform excels as an intelligent integration hub and
workflow engine, facilitating seamless connections across a myriad of business
applications and communication systems. It enhances multi-vendor communication
management through automation with platforms such as Amazon Connect, Avaya,
Cisco, Genesys, and Microsoft Teams. In addition, it integrates with key
business applications like ServiceNow, Workday, and Microsoft Active Directory
to streamline workflows and operations.
This
acquisition brings together Starfish Associates' innovative platform with
Persistent's leading AI-powered automation capabilities and a strong customer
base, enabling significant optimizations, enhanced efficiencies for workflows,
and agile responses to dynamic business environments.
Sandeep Kalra, Chief Executive Officer
and Executive Director, Persistent, said, "Our journey of industry-leading growth
continues, fueled by strategic expansion and a deep understanding of our
clients' needs. The integration of Starfish Associates' platform greatly
enhances our unified communications and contact center management offerings as
this industry undergoes significant disruption on the back of AI-led
innovations. This acquisition paves the way for us to support our global
clients to unlock the full potential of these innovations in their contact
centers. We are excited to welcome Starfish Associates to the Persistent team
and anticipate great success in scaling our operations with Robert, David, and
their team."
Robert Hankin, Co-Founder and Partner,
Starfish Associates, said, "Since our inception, Starfish Associates has been dedicated
to enhancing enterprise management of unified communications and contact
centers, always aiming to elevate customer and employee experiences. Joining
forces with Persistent presents a new chapter for us, on one hand augmenting
our capabilities in integration, automation, and AI-driven contact center
transformation, and on the other hand, giving us access to Persistent's strong
customer base."
David Raanan, Co-Founder and Partner,
Starfish Associates, said, "Persistent brings unmatched expertise in Digital Engineering
and AI automation. Our platforms and solutions align perfectly with
Persistent's strategic objectives, creating robust synergies to propel
competitive advantages and streamline operations for enterprises
globally."
Phil Fersht, CEO and Chief Analyst,
HFS Research, said, "With the acquisition of Starfish Associates, Persistent is
positioned to disrupt the Unified Communications and Contact Center markets.
The firm's industry-leading growth and distinct culture make this an exciting
proposition to watch as the need for AI-enabled transformation from enterprises
demands trusted providers with multi-platform experience in UC and Contact
Centers to drive both enhanced customer experiences and operational
efficiencies. The synergies between Persistent and Starfish Associates bring
immediate benefits to Persistent's clients and position the firm aggressively
in the customer experience market, further highlighting its broad-based AI
capabilities."
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