OpenX Promotes Mitchell Greenway to Managing Director, APAC
OpenX Technologies, Inc., one of the world’s leading
omnichannel supply-side platforms, today announced the promotion of Mitchell
Greenway to Managing Director, APAC. In his new role, Greenway will lead
OpenX's operations across Australia, India, Japan, New Zealand, and Southeast
Asia.
In 2019, Greenway was OpenX’s first hire in the Australia/New Zealand
region, where as Managing Director he built the local team that was responsible
for increasing publisher access to demand in the region. Most recently,
Greenway spent two years in North America developing OpenX’s CTV supply
footprint and go-to-market strategy. In this role, Greenway developed extensive
technical expertise and leadership in streaming.
As Managing Director, APAC, Greenway will be responsible for expanding
OpenX’s presence throughout the region. Greenway will also have a specific
focus on growing OpenX’s CTV presence in market, bringing extensive CTV
experience to the role, and serving as a core member of OpenX’s CTV steering
committee.
“I’m excited to not only be returning home to Sydney with my family but
to be working once again with colleagues and clients in the region, with an
enhanced global focus on our CTV footprint and capabilities,” says Greenway. “I
am especially looking forward to the opportunity to lead all of the unique
regions within APAC — each market has its own needs, and therefore
opportunities, from a cultural, content, and overall programmatic standpoint.”
Greenway is a 13-year veteran of programmatic and digital media,
spending much of that time working on the supply side or for publishers. Before
joining OpenX, Greenway led the partnership team at Yahoo and the programmatic
and audience team at Bauer Media.
Greenway steps into the role as his predecessor, Andrew Tu, retires from
a more than 30-year career in digital and programmatic advertising. Greenway
will report to John Gentry, CEO.
“I’m excited to see Mitch expand his role and leverage his extensive programmatic
and CTV knowledge to build on the strong foundation in the APAC region that
Andrew and his team built,” says Gentry. “Mitch’s ability to connect at local
levels across the region makes him the ideal leader to continue to build on our
legacy in APAC, and I’m looking forward to him powering growth through his deep
understanding of the evolving CTV landscape.“
Leave A Comment