NielsenIQ Appoints Joe Ellis as Managing Director for India
NielsenIQ (NIQ) has announced the appointment of Joe Ellis
as the new Managing Director for its India business. This announcement follows
a year after NIQ and GfK merged to form the world’s largest consumer
intelligence firm, with significant investments in omnichannel coverage,
business intelligence tools, and predictive analytics.
This appointment highlights NIQ’s commitment to its
India unit, which operates three regional commercial offices, and includes the
world’s largest traditional trade measurement panel as part of its
offerings. Across its local business and Global Capability Centers, NIQ
employs over 10,000 associates in India.
A seasoned industry veteran, Joe has held several
pivotal leadership roles during his 25-year career at NielsenIQ. He began his
journey at the Westport (USA) office and has since led multiple regional and
global verticals.
Based in Mumbai, Joe's experience includes two
previous assignments in India, where he established the company’s proprietary
simulated test marketing division, BASES, in 2004, and later spearheaded the
expansion and digitization of NIQ’s retail measurement services in 2013.
“The pace
of change in India is unprecedented. With a diverse economic base, a vast
untapped consumer market, a significant demographic advantage, rapid
digitization, substantial FDI inflows and a deeply ingrained spirit of
innovation and entrepreneurship, India is an energizing and exciting market for
us,” Joe Ellis, Managing Director - India, NielsenIQ.
“We have
longstanding partnerships with many of the largest companies in India built
over half a century. We continue to grow and evolve along with our clients. We
are also proud of our talent, our capabilities, and my role is to ensure we
stay a step ahead in helping our clients achieve their growth objectives with
our world class suite of products and services,” Joe further
added.
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