NextActiv LLC Announces Strategic Partnership with Zeta Global to Deliver Enhanced Data-Driven ....
NextActiv LLC, a leading marketing strategy, solution and cloud services consultancy, announced a strategic partnership with Zeta Global. This AI-powered marketing cloud company helps enterprises acquire, grow, and retain customers more efficiently.
Through this partnership, NextActiv will provide expert implementation, integration, and optimization services on the Zeta Marketing Platform (ZMP), empowering clients to unlock the full value of Zeta’s extensive proprietary data and advanced AI-driven marketing capabilities.
The collaboration aligns NextActiv’s deep expertise in enterprise marketing technology with Zeta’s world-class data and platform solutions. Together, the two companies will enable brands to:
- Harness Zeta’s rich proprietary data assets to improve targeting, personalization, and customer engagement.
- Activate the Zeta Marketing Platform with seamless integration into existing tech stacks.
- Scale omnichannel campaigns with advanced orchestration, measurement, and optimization features
- Drive measurable ROI by aligning marketing strategies with AI-driven insights and predictive intelligence.
“This partnership marks an exciting step forward in NextActiv’s mission to help brands personalize and scale digital engagement,” stated Darren Stoll, CEO of NextActiv. “By combining Zeta’s unparalleled data ecosystem and marketing cloud with our outcome-led consulting approach, we are uniquely positioned to unlock value for our clients and accelerate their growth.”
“We are thrilled to partner with NextActiv,” noted Michael Lavoie, Executive Vice President of Sales at Zeta Global. “NextActiv’s expertise in enterprise marketing cloud implementations and data-driven strategy will help our joint clients realize the full potential of the Zeta Marketing Platform.”
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