Newsmax Extends Relationship with 24i to Rapidly Launch Premium Subscription-based App
24i, the video streaming platform expert, announced that its 24i Video Cloud for OTT service providers is powering the
new Newsmax+ subscription service, which features breaking news and analysis
with the latest on politics, finance, and health, plus its archive of
documentaries, as seen on its popular cable channel, Newsmax. 24i’s streaming
platform is streamlining the management of the direct-to-consumer premium app,
from video storage and delivery to user experience management, while featuring
a content-rich library with a personalized touch.
24i transformed the Newsmax app to offer the
premium subscription experience for the main Newsmax channel and Newsmax2, its
free streaming channel. The new app was available for download within weeks of
its launch last November, rather than the months many apps take to develop. The
24i Video Cloud end-to-end video delivery platform and its robust partner
ecosystem that includes pre-integrations with subscription management,
analytics, and customer support significantly enhanced the go-to-market
timelines for Newsmax.
“24i has continuously delivered on its promise of
creating positive video experiences that help us stay highly competitive in a
crowded streaming video space,” said Lokesh Tiwari, Chief Information Officer
at Newsmax. “The company has proven its ability to easily enhance app features
and scale without needing us to maintain in-house staff. Since launching late
last year, Newsmax+ has attracted more than 225,000 paying subscribers. It’s
easy to say that 24i has become an essential technology partner for Newsmax.”
24i Video Cloud features a modular set of
components that delivers scalable and customizable OTT and Pay TV consumer
offerings that can be modified in real time without the need for coding. It
combines advanced content and metadata management, AI-powered personalization,
and flexible business model APIs for an enhanced and more secure user
experience, resulting in sustainable viewer stickiness. The Newsmax app with
access to Newsmax+ is available on all major TV app stores and mobile devices.
“Our long-term collaboration with Newsmax is a
testament to how we help streaming companies grow and extend their brand with
direct-to-consumer revenue models,” said David Brown, CTO of 24i. “The
interoperability of our streaming platform modules and easy-to-use APIs are key
to speed deployment timelines while delivering a top-quality service that is
simple to maintain.”
Leave A Comment