Infidigit Appoints Rettwij Hastu as SVP
Infidigit, a leading AI-driven digital growth partner, announced
the appointment of Rettwij Hastu as Senior Vice President – Revenue Growth.
This strategic appointment reinforces Infidigit’s evolution from a
traditional SEO agency to
a revenue-focused growth partner,
built for the era of AI-driven discovery.
Rettwij
will lead Infidigit’s revenue growth function, with a mandate to build a scalable and predictable commercial engine that
directly connects marketing investments to measurable business outcomes.
With
over 15 years of experience across marketing and business leadership roles,
Rettwij brings a strong track record of driving commercial outcomes. His
previous roles include leadership positions at HARBOR365, RHAD, EMotorad, and
WATConsult, where he successfully scaled marketing into a revenue-generating function
across global markets.
Commenting on the appointment, Kaushal Thakkar, CEO of
Infidigit, said: “Marketing
today is no longer just about visibility; it must be accountable for revenue. As AI continues to
reshape how customers discover brands, businesses need to build systems that
connect search, discovery, and revenue measurably. Rettwij brings a strong
commercial mindset and the ability to scale revenue growth effectively. His
addition strengthens our journey towards becoming a true revenue growth partner
in the AI-driven era.”
Rettwij Hastu, SVP – Revenue Growth at Infidigit, added: “Infidigit’s
clear focus on driving revenue outcomes in a rapidly evolving landscape is what
stood out to me. As discovery becomes increasingly AI-driven across search
engines, AI platforms, and digital ecosystems, brands need to rethink how they
approach growth. I am excited to contribute towards building a scalable and
commercially strong growth engine that delivers measurable impact.”
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