With
an aim to delve deeper into the world of SaaS and explore forward-looking
strategies for Indian SaaS companies to navigate the uncertain economy, Gartner Digital Markets recently organised the Insights Summit. The Summit was
an invite-only event featuring 50 India-based SaaS leaders in the Millenium
City of Gurugram, Haryana. It welcomed a host of notable industry leaders,
including Ken Allard, Gartner Chief Marketing Officer and Executive Vice
President of Gartner Digital Markets, Partha Iyengar, Gartner Vice President Analyst and co-founder of Gartner
India, along with Narayan Adeeb, VP-Digital Markets, DMC India Operations. Also
present were Pit Rissiek, Area Vice President of Sales at Gartner Digital
Markets, Reetesh Pandey, Performance Marketing Director at Whatfix, and Arun
Natarajan, Vice President of Marketing at Xoxoday along with several other
expert analysts, stalwarts, stakeholders, and entrepreneurs of the Indian SaaS
ecosystem. The one-day conclave focused on the theme of
“Finding growth in uncertain times” by shining the spotlight on growth
opportunities and challenges in the new economy. The aim was to equip
entrepreneurs with the right knowledge and insights to navigate the
ever-evolving harsh market conditions and build profitable, scalable businesses
of the future. Besides the opportunity to network with like-minded leaders, the
event also provided a platform for Gartner Digital Markets to unveil exclusive
new research on today’s software buyer mindset.
Sharing
his views on the summit's success, Ken Allard, Chief Marketing Officer and
leader of Gartner Digital Markets, said: “At Gartner Digital Markets, our focus
is to help organizations accelerate their growth by embracing the right
software and services. With our four brands, Capterra, GetApp, Software Advice,
and UpCity, we make up the largest digital marketplace in the world.” He added,
“We are excited about the future opportunities for collaboration and innovation
within our digital marketplaces, underlining the dedication to facilitating
informed software decisions and enabling organizational growth.”
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