Firstsource collaborates with Microsoft to drive digital transformation offerings
Firstsource Solutions Limited. a leading global provider of
specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka
Group company, announced a collaboration with Microsoft to deliver cutting-edge
digital transformation services to clients worldwide. Using the power of
Microsoft Azure OpenAI Service, Firstsource aims to enhance its service
offerings, driving innovation and efficiency across various industries.
Under this new initiative,
Firstsource will utilize Azure OpenAI Service, Azure AI Search, and Azure AI
Language to provide generative AI powered solutions and business platforms that
unlock the full potential of enterprise data. These solutions will offer a multi-modal,
multi-channel search experience, significantly improving effectiveness and
personalization for businesses.
“Delivering exceptional value and
prioritizing our clients’ interests requires identifying the most effective
solutions across the entire ecosystem. At Firstsource, we have cultivated a
powerful network of industry-leading partners, allowing us to seamlessly
integrate their capabilities – like Azure OpenAI – with our own. The
collaboration with Microsoft enables us to offer clients the best of both
worlds, where the combined value far exceeds the sum of its parts. Our goal is
to leverage this network to solve complex challenges for our customers,
delivering solutions that are truly cutting-edge and transformative”, said, Ritesh
Idnani, Managing Director & Chief Executive Officer at Firstsource
Solutions.
Hasit
Trivedi, Chief Digital & AI Officer at Firstsource Solutions, added, “Our
strategic goal is to accelerate the adoption of AI and digital technologies,
empowering our clients to transform their businesses and achieve lasting
impact. This collaboration allows us to design and implement intelligent,
tailored solutions that directly address each client’s unique challenges. By
enhancing data accessibility and operational efficiency, we also boost employee
satisfaction—an essential aspect of our mission to drive meaningful digital
transformation across industries.”
Sangita
Singh, General Manager, ITES at Microsoft India and South Asia, said, “We are
pleased to collaborate with Firstsource to drive digital transformation for
enterprises in the era of AI. By integrating Microsoft Azure AI with
Firstsource’s AI-powered solutions, enterprises can harness generative AI to
enhance data accessibility and productivity. This collaboration will drive innovation
and deliver more effective, personalized experiences, ultimately boosting
employee satisfaction.”
This collaboration follows the
launch of Firstsource relAI, an AI-focused digital transformation suite of
platforms, solutions, and offerings, reinforcing Firstsource’s commitment to
driving deep-tech transformations. Firstsource’s clients can expect to benefit
from more efficient operations, improved decision-making, and personalized
experiences by leveraging natural language processing, large language models,
and advanced retrieval and search technology.
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