FC Barcelona and HPE join forces to offer fans the best customized Espai Barça experience
FC Barcelona and Hewlett Packard Enterprise (HPE) have signed a partnership agreement
for HPE to become the new Espai Barça Official Edge-to-Cloud Partner for the
next four seasons, until 30 June 2028. In a strategic alliance aimed at
revolutionizing the spectator experience in sport, Barça’s new facilities will
be equipped with a world-class technology environment featuring HPE Aruba
Networking and HPE GreenLake cloud, enabling real-time data analytics and
integrated security solutions.
The partnership between the Club and HPE is based
on a market-leading approach to edge connectivity and cloud technology, which will enable the entire
Espai Barça to offer personalized services and experiences tailored to its
fans, setting a new standard for the future of sports and entertainment events.
This agreement is part of the sponsorship program associated with the future
Spotify Camp Nou and has been made possible thanks to the shared objectives of
equipping the future stadium with state-of-the-art technologies.
The partnership with HPE is a step towards creating a digitally
connected and secure environment for Espai Barça. Their extensive experience in
connectivity and cloud technologies means we will be able to offer our members,
fans and supporters personalized experiences, thus significantly improving
their interaction with the club on match days at Spotify Camp Nou, as well as
in the different activities that will be organized at the future ground,” said, Juli Guiu, Vice-President
of Marketing at FC Barcelona.
Technological innovation enhancing
the stadium experience
FC Barcelona is committed to making Espai Barça an
international hub for innovation, and this deal with HPE is an example that
underscores its commitment to adopting innovative technologies that will
improve the experience of members and fans who visit the future ground. With
the support of HPE, Espai Barça will be positioned at the forefront of
technological innovation in the sports world, enhancing every aspect of the
stadium experience, from arrival at the ground to the end of each match or
event. New services to be made available to fans include gamification and
virtual reality. In addition, teams from all sections of the club can benefit
from advanced analytics to optimize game performance and strategy.
As part of this agreement, HPE will implement HPE GreenLake Private Cloud
Enterprise with HPE data center servers and storage and HPE Aruba Networking,
including advanced campus and secure AI-ready data center solutions. The
network provides a common zero trust foundation for FC Barcelona’s networking and
security teams, enabling end-to-end visibility and global security policies
that can be enforced at the network edge. The data center is equipped with the
most advanced distributed services switches to provide a next level security
framework for server interconnection, enhancing security protection and
visibility.
HPE is also deploying an advanced high speed, secure wireless network in the
Spotify Camp Nou to provide the best customer experience to the more than
100,000 fans while in the stadium, with further plans to incorporate private 5G
in the future for core applications. Furthermore, HPE GreenLake Private Cloud
Enterprise modernizes the stadium IT infrastructure to provide simplified
management of workloads, enhanced automation, increased data security, agility,
and availability.
“Technology
is integral to the growth and global expansion of sports, as well as to
accelerating innovation. HPE is delighted to serve as the Official
Edge-to-Cloud Partner of one of the world’s leading football clubs to enhance
its visitor and fan experience, providing state-of-art technology for Espai
Barça and the iconic Spotify Camp Nou,” said, Alfredo Yepez, Senior
Vice President and Managing Director, Latin America and Southern Europe,
Hewlett Packard Enterprise.
Espai
Barça, more than a stadium
Espai Barça is a revolutionary project in the world of sport
and entertainment that is redeveloping and expanding all the FC Barcelona
facilities, including the emblematic Spotify Camp Nou, and turning it into the
best sports complex in the center of a major city. Being able to count on HPE’s
experience with the implementation of the latest technologies will be essential
part of the customized experience that visitors to the ground will be able to
enjoy.
The agreement between FC Barcelona and HPE means
the two parties will be able to join forces on the journey towards the club’s
digital evolution, ensuring secure digital interaction and connectivity inside
the stadium and making Espai Barça not just an icon of sporting excellence, but
also a beacon for technological innovation.
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