CleverTap expands CleverAI with Live 1:1 Personalization to help marketers go from productivity to profit

• 12 Oct 2026
• TM Team
• 0 Comments

CleverTap, the AI-native customer engagement platform, unveiled the next generation of CleverAI, introducing Live 1:1 Personalization to help brands move beyond traditional, snapshot-based personalization. The new offering combines customers’ real-time intent with their historical context and AI-powered decisioning, enabling marketers to respond to changing customer needs and make more relevant decisions in the moment.

Early results from CleverAI’s pilot program include: 

· Axis Bank (BFSI, India)
Reduced conversion funnel drop-off by 27%, tackling abandonment at one of India's largest private banks.

· Eatigo (Food tech, Southeast Asia)
2x reservation conversion rate for diners who received a personalized restaurant recommendation, verified through a controlled experiment.

· VieON (Subscription/OTT, Vietnam)
Delivered a 10% lift in user engagement, a 12% increase in checkout actions, and a 2x boost in push notification CTR for Vietnam's #1 OTT platform.

“CleverAI™ is not an incremental product bet for us. We expect it to become a significant driver of CleverTap’s growth from here,” said Sunil Thomas, Co-Founder & CEO, CleverTap. “We have spent more than a decade building the data, intelligence and customer-engagement foundation needed to take this step. Live 1:1 Personalization allows us to solve a much bigger problem for our customers - getting AI Decisioning and Agentic Automation to work hand-in-hand, before the moment passes for their customer - and, in doing so, expand CleverTap's role as a partner for their growth.”

That bet rests on a fundamental shift in how CleverTap believes personalization should work. Today, a customer's experience is built on a historical snapshot of their likes and dislikes. But customer realities change every minute, and they change for each customer differently. This changing customer live intent, together with the historical context, is the new foundation for the next generation of AI powered decisioning. And doing this for every customer is the next generation of AI powered 1:1 personalization.

For years, “real-time” in customer engagement has largely meant executing a predefined decision faster: a customer takes an action, a rule is triggered and a pre-selected response follows. But, if customer context and live intent are changing in the moment, the decision itself needs to be made in the moment too, based on what is relevant to the customer now.

“Too much of what the industry calls ‘real-time’ isn’t truly real-time.” said Anand Jain, Co-founder and CMO, CleverTap. “If the action was decided beforehand, executing it a millisecond after a trigger does not make the decision real-time. The harder problem is autonomously deciding afresh, customer by customer and moment by moment, what should happen next and orchestrate before the moment passes. That is the problem we built this generation of CleverAI™ to solve.” 

At the core of the platform are the Tesseract Twins - TesseractDB and Tesseract Decisioning Engine. The patented datastore - TesseractDB™ maintains each customer’s live and historical context in a unified feature store, while the Tesseract Decisioning Engine™ uses that context to decide live the best experience for an individual against the marketer’s goal and guardrails. Together, they create a continuous learning loop in which each outcome becomes context for the next decision, allowing the system to adapt at the individual level rather than wait for the data to sync across multiple disparate systems, by which time the customer has moved to the next thing.

Beyond predicting who will act
CleverTap also draws a clear distinction between propensity and actual uplift. Customer engagement tools have long been geared toward identifying and targeting the customers already most likely to convert. CleverAI™ is designed to solve a different problem: which action will actually increase the likelihood that a customer converts because the brand intervened?

That shifts the focus from predicting to understanding where an intervention can make a difference. Rather than simply finding customers with the highest propensity to act and nudging them to convert, CleverAI™ evaluates where an intervention can create incremental impact — and what action is most likely to produce it.

CleverAI™ also includes explainability, frequency controls, user-level inspection and data-governance capabilities, alongside Clean Room capabilities designed for organizations working with sensitive enterprise data.

For CleverTap, the next phase of AI in customer engagement will be measured less by how much work it automates and more by the incremental business value it creates. CleverAI™ is designed to make that shift from productivity to profit tangible — one customer decision at a time.