Canon unveils its latest range of innovative technology for cinematography and broadcasting industry

• 09 Oct 2023
• TM Team
• 0 Comments

Canon India, one of the leading digital imaging solution companies, launched its all-new innovative range of remote PTZ (pan-tilt-zoom) cameras at the 32nd Broadcast India Show being held at the Jio World Convention Centre, Mumbai from 8-10th October 2023. The new launches include the indoor CR-N100 remote PTZ camera and the outdoor, CR-X300 and CR-X500 remote PTZ cameras, that come with exceptional quality & connectivity supporting a wide range of broadcasting avenues such as conference, sports broadcast, wild animal observation, theme parks and indoor event spaces. Besides, the brand is showcasing its flagship cutting-edge cinematography and broadcasting range including its complete gamut of offerings of camera solutions from Cinema, ProDV, Mirrorless, Network visual solutions, along with RF lenses and Cinema Lenses through experiential booth concepts while holding engaging technical sessions led by Canon Masters.

Grander than ever, Canon’s four-sided booth was inaugurated by Mr. Manabu Yamazaki, President and CEO, Canon India along with renowned cinematographer and Cinema EOS Ambassador, Mr. Santosh Sivan. With its array of offerings for the cinema segment and its newly-launched innovations poised to deliver advanced video production, Canon India reinforces its legacy as a one stop solution for all production centric verticals and positions itself as the ideal choice for today’s new-age broadcasting, filmmaking (Cinema, OTT, Documentaries, Music albums), efficient streaming solution, electronic news gathering, general entertainment channels, Fashion, Wildlife, Weddings and Vlogging requirements.

To showcase the prowess of its vast technology, three engaging product experience zones have been set up by the brand including the Cinema booth, Professional Video Camera booth and Network Visual Solutions booth. Demonstrating key scenarios, the booth entails 8 different settings across the three days to highlight the versatility of Canon imaging technology and product potential. These settings are being led by actors with demarcated scripts and real time shooting scenarios in the space of Reality shows, OTT, Cinema and News broadcast. Varied concepts like a flower shop, investigation scene, coffee shop, sports commentary room, cookery show, science lab, yoga sessions are being depicted to shed light on the supreme functionality and usage of Canon products.

Speaking on the occasion, Mr. Manabu Yamazaki, President and CEO, Canon India, said, “Each year, it is our endeavor to strategically leverage the prestigious and interactive platform of the Broadcast India Show to showcase our latest broadcasting innovations to industry professionals. As the demands of the sector undergo dynamic evolution year on year, we meticulously diversify and expand our portfolio to offer a comprehensive range of solutions that are tailored to today’s filmmakers and broadcasters. At Canon India, our steadfast commitment to research and innovation empowers us to proactively anticipate and meet customer needs effectively. This dedication is exemplified in our latest flexible PTZ cameras that comprehensively address operational and output requisites for broadcasters. In previous years, we’ve been humbled by the enthusiastic response of the visitors and look forward to fostering even stronger connections this time around with our distinctive exhibit ideas and latest technology.”

Speaking about the technological innovations showcased at the event, Mr. C Sukumaran, Senior Director of Product & Communication at Canon India, said, “The Indian broadcasting industry’s relentlessness pursuit of innovation has given opportunity to technology leaders like Canon to provide cutting-edge equipment. The showcase of our extensive imaging portfolio at the show reinforces our commitment to being a comprehensive solution provider for all production requirements, spanning across cinema, OTT, streaming, and weddings. At the Broadcast India Show, our prowess in the domain is reflecting in the immersive experiences created where customers can gain hands-on exposure, make well-informed purchasing decisions, and truly grasp the imaging excellence achievable through our technology. We are confident that our presence at the show will captivate existing clients and will also attract potential partners, helping us further multiply our customer base”.

For the first time, the brand is showcasing a ‘Wall of Fame’ highlighting renowned and celebrated productions from Indian and International cinema shot using disruptive Cinema EOS Technology. Additionally, taking pride in its widespread ambassador community that help spread the love for videography across India through Canon technology, a special ‘Wall of Canon Masters’ has also been put up on display capturing the phenomenal work done by them. Famous Canon Masters’ such as Anand Rathi, Aishwarya Sridhar, Pritesh Rao, Aishwaryaa Nayak, amongst many more are also going to be present at the show over the course of three days. Additionally, the exhibition is also featuring Canon’s alliances with leading Cinema technology manufacturers, APUTURE, DJI Ronin, Sennheiser and Chrosziel.