Belkin Introduces Future Ventures Division for Further Product Innovation and New Category Creation
Belkin, a leading consumer electronics brand
for 40 years, announced a new division to the company, Future Ventures. This
division will focus on opportunities and new avenues for Belkin to explore
creative solutions for the modern world including content creation, spatial
computing, Artificial Intelligence, robotics, and more. The first two products
from this new line are the Auto-Tracking Stand Pro, announced earlier this year
at CES 2024, and a new Battery Holder for Apple Vision Pro.
Future Ventures
will be comprised of forward-thinking designers, engineers and product managers
all in-house at Belkin’s headquarters in El Segundo, CA and in satellite hubs
worldwide. Belkin’s longstanding legacy in creating quality and human-centric
peripheral mobile and computer accessories is the basis behind this new
division, and steadily positions the company for new products and categories
for the next generation.
“Belkin has been
innovating for over 40 years, and Future Ventures was a clear next step in our
plans to continue bringing new ideas to the table,” said Steve Malony, CEO,
Belkin. “We know that good ideas come from anywhere, so we are looking
everywhere to explore new categories and products that we believe in. Future
Ventures opens the door to new markets that Belkin has not typically been part
of in previous years. We experienced major success at CES 2024 with our new
Auto-Tracking Stand Pro, but this is just the beginning of what this new
division is capable of.”
The Auto-Tracking Stand Pro
The world’s first Apple certified Works with DockKit accessory, the Auto-Tracking Stand Pro provides seamless hands-free camerawork for content creators, filmmakers, educators, virtual presenters, social app developers, and more. DockKit’s automated subject tracking technology is designed to follow subjects on camera as they move around their space with 360 degrees of pan and 90 degrees of tilt. Additionally, the Auto-Tracking Stand Pro is made more responsibly with a minimum of 75% PCR materials and sold in plastic-free packaging in line with Belkin’s commitment to find more responsible ways to build products.
Battery Holder for Apple Vision Pro
Designed to keep
the Apple Vision Pro Battery secure, the Battery Holder allows for a convenient
and versatile hands-free experience. The Battery Holder offers a quick and easy
way to clip the battery onto a belt or pants, while the cross-body strap gives
those without clip access a great way to secure the battery while using Apple
Vision Pro.
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