Barracuda introduces new AI Assistant for the Barracuda Partner Portal
Barracuda Networks, Inc., a trusted
partner and leading provider of cloud-first security solutions, announced
the addition of an innovative new artificial intelligence (AI) assistant to the
Barracuda Partner Portal, bringing partners powerful search and enablement
capabilities. Barracuda AI Assistant will enhance the partner experience and
ease-of-use of the partner portal, and it will help partners save time and
improve productivity. This addition makes Barracuda one of the first security
vendors to harness the capabilities of AI within a partner portal to provide
this level of support.
Using the
Barracuda AI Assistant, partners can look for information about Barracuda solutions,
the Barracuda Partner Success Program, and resources available in the Partner
Portal, helping them to more quickly access the tools and resources they need
to support their customers and drive success.
Partners
can also use Barracuda AI Assistant to get their product questions answered in
real time, 24/7. These can include questions that will help them have more
impactful sales conversations with customers and prospects. For example, they
can ask:
- What are good discovery
questions for identifying an application security opportunity?
- What are the key benefits of
Barracuda XDR?
- Which virtualization
platforms are supported by the CloudGen Firewall?
The
AI-assisted tool references Barracuda course materials, such as the Partner
Program Guide, sales playbooks, product data sheets, e-books, and more, and
then provides detailed answers and lists the source of the information.
“We are
excited to bring partners this cutting-edge tool, one of the first of its kind
for channel partners, to uplevel enablement and help them more quickly and
easily find the most up-to-date information about Barracuda’s solutions and
services offerings, certifications, sales tools, and more, and get additional
support for successful sales conversations,” said Jason Beal, Vice
President, Worldwide Partner Ecosystems at Barracuda.
“Having
Barracuda AI Assistant in the Barracuda Partner Portal is a game changer for
us,” said Michael Seele, Founder and CEO, Protea Networks GmbH. “It
will save us time and help us to be more productive as we'll be able to find
tools and content we haven't been aware of until now. I’m looking forward to
using it to find answers and the sales tools I need to be successful, even
faster.”
The
Barracuda Partner Success Program was launched in December 2023 with the goal
of ensuring partner success around the globe through two core elements: the
shared success model and partner agility. A key differentiated element of the
program is Barracuda’s support for reseller partners across multiple routes to
market — resale, MSP, and marketplaces — providing reseller partners with
benefits and resources based on their total sales contribution.
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