Apple debuts iPhone 16 Pro and iPhone 16 Pro Max
Apple introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system.
Featuring a new 48MP Fusion camera
with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby
Vision, these new Pro models achieve the highest resolution and frame-rate
combination ever available on iPhone. Additional advancements include a new
48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x
Telephoto camera on both Pro models; and studio-quality mics to record more
true-to-life audio. The durable titanium design is strong yet lightweight, with
larger display sizes, the thinnest borders on any Apple product, and a huge
leap in battery life — with iPhone 16 Pro Max offering the best battery life on
iPhone ever.
iPhone 16 Pro and iPhone 16 Pro Max will be available in four
stunning finishes: black titanium, natural titanium, white titanium, and desert
titanium. Pre-orders begin Friday, September 13, with availability beginning
Friday, September 20.
“Powered by the faster, more efficient A18 Pro chip and built
for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most
advanced iPhone models we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“Customers who are looking for the best possible iPhone will be able to take
advantage of this huge step forward, whether they’re applying edits to a photo
without lifting a finger, rewriting meeting notes for a more professional tone,
or using the advanced camera system to capture their next masterpiece in 4K120
fps in Dolby Vision — all while enjoying extraordinary battery life.”
Apple Intelligence on the iPhone 16 lineup harnesses the
power of Apple silicon and Apple-built generative models to understand and
create language and images, take action across apps, and draw from personal
context to simplify and accelerate everyday tasks. Apple Intelligence maintains
the privacy and security of user data with Private Cloud Compute. This groundbreaking
approach provides the ability to flex and scale computational capacity between
on-device processing and larger, server-based models that run on dedicated
Apple silicon servers — an extraordinary step forward for privacy in artificial
intelligence. Apple Intelligence will be available as a free software update,
with the first set of features rolling out next month in U.S. English for most
regions around the world.
With systemwide Writing Tools, users can adjust notes or
emails to be more friendly, more concise, or add a more professional tone to
their writing; check for grammar, word choice, and sentence structure; and
summarize selected text to make it more digestible. In the Notes and Phone
apps, users can also record, transcribe, and summarize audio. When a recording
is initiated while on a call in the Phone app, participants are automatically
notified, and once the call ends, Apple Intelligence generates a summary to
recall key points.
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