Acer Clinches 2024 Red Dot Brand & Communication Design Awards for Green Packaging Solutions
Acer has been honored with three Red
Dot Brand & Communication Designs Awards for the innovative and
eco-friendly packaging designs of the Acer ebii smart e-bike, Predator Orion X
gaming desktop, and the Acer gaming series. Reflecting the company's commitment
to sustainability, Acer has made a conscious effort to use recyclable materials
across its product portfolio, significantly reducing waste and environmental
impact.
Believing that packaging is a vital part of the
product experience, Acer collaborated closely with partners and suppliers
to develop solutions that align with the company’s environmental goals. The
packaging features a molded pulp paper design, making it fully recyclable while
ensuring the structural integrity and protection of heavy products during
transport. These designs also simplify the unboxing process for users and
extend the usability of the packaging beyond its primary function, allowing
them to be repurposed.
Since 2019, the prestigious Red Dot Design Awards
has given distinction to projects and brands that achieve exceptional quality
and creativity. This year, Acer’s sustainable packaging designs were evaluated
and hand-picked by an international jury of experts from thousands of entries,
highlighting the originality, creativity, and societal impact of the company's
innovations. Receiving these awards celebrates Acer’s dedication to integrating
green innovations into its operations.
Acer Red Dot Winners: Brand & Communication
Design 2024
· Acer ebii
Smart e-Bike Eco-friendly Packaging – The design emphasizes
simplicity, innovation, and sustainability, aiming to streamline the unboxing
and assembly process of Acer’s pioneering smart e-bike. The thoughtfully
designed one-hand unboxing mechanism enhances convenience and addresses common
pain points associated with unpacking bike products. The packaging can also be
easily transformed into a bike frame, helping save space and reduce waste.
· Acer Gaming Eco-Friendly Green Reuse
Packaging –
The packaging components of the Acer Gaming series are made entirely from
recyclable paper. Beyond protecting the products, the design includes elements
that can be repurposed for various uses such as a headphone stand, desk
organizer, cup holder, and a laptop cooling stand, catering to the everyday
needs of today’s gamers.
· Predator Orion X
Desktop Eco-Friendly Packaging – The futuristic theme of
the Predator Orion X desktop extends to its packaging. The outer packaging
unfolds in all directions, simulating the opening of a space capsule and
revealing the sci-fi-inspired desktop. Made with recyclable materials,
including molded pulp and air pockets on the top and bottom for cushioning, and
corrugated cardboard on the outer box for added protection, it ensures the
device is safeguarded while addressing the challenge of sustainable
transportation for heavy products.
Leave A Comment