One-Third of CDAOs Cite Measuring Data, Analytics and AI Impact as Top Challenge: Gartner
Thirty percent of chief data and analytics officers (CDAOs) said
their top challenge is the inability to measure data, analytics and AI impact
on business outcomes, according to a new Gartner, Inc. survey.
The
annual Gartner Chief Data & Analytics Officer Agenda Survey was conducted
from September through November 2024 among 504 data and analytics executive
leaders across the world.
“There is
a massive value vibe around data, where many organizations talk about the value
of data, desire to be data-driven, etc., but there are few who can substantiate
it,” said Michael Gabbard, Sr. Director Analyst at
Gartner. “Often, organizations that regularly align to data themes outperform
their peers.”
For the
overwhelming majority (more than 90%), value- and outcome-focused areas of the
data and analytics (D&A) leader’s role have become their main remit over the past 12 to 18 months
and will continue to be a concern going forward. However, only 22% of the
surveyed organizations have defined, tracked and communicated business impact
metrics for the bulk of their D&A use cases.
“Organizations
are increasingly prioritizing the development of a robust D&As strategy to
enhance decision making and operational efficiency and this falls to D&A
leaders,” said Gabbard. “CDAOs must accelerate data-driven and decision-centric
vision by spotting important trends early to make proactive, informed choices
about D&A strategy and building operational context around these drivers.”
According
to the Gartner survey, 91% of CDAOs said that creating an actionable D&A
strategy is a primary responsibility for them.
“We found
that while creating an actionable D&A strategy is a primary responsibility
for these CDAOs, more than one-third of them do not identify establishing and
evolving the operating model as a primary responsibility,” concluded Gabbard.
“There is a perennial gap between planning and execution for D&A leaders.”
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