One-Third of CDAOs Cite Measuring Data, Analytics and AI Impact as Top Challenge: Gartner
Thirty percent of chief data and analytics officers (CDAOs) said
their top challenge is the inability to measure data, analytics and AI impact
on business outcomes, according to a new Gartner, Inc. survey.
The
annual Gartner Chief Data & Analytics Officer Agenda Survey was conducted
from September through November 2024 among 504 data and analytics executive
leaders across the world.
“There is
a massive value vibe around data, where many organizations talk about the value
of data, desire to be data-driven, etc., but there are few who can substantiate
it,†said Michael Gabbard, Sr. Director Analyst at
Gartner. “Often, organizations that regularly align to data themes outperform
their peers.â€
For the
overwhelming majority (more than 90%), value- and outcome-focused areas of the
data and analytics (D&A) leader’s role have become their main remit over the past 12 to 18 months
and will continue to be a concern going forward. However, only 22% of the
surveyed organizations have defined, tracked and communicated business impact
metrics for the bulk of their D&A use cases.
“Organizations
are increasingly prioritizing the development of a robust D&As strategy to
enhance decision making and operational efficiency and this falls to D&A
leaders,†said Gabbard. “CDAOs must accelerate data-driven and decision-centric
vision by spotting important trends early to make proactive, informed choices
about D&A strategy and building operational context around these drivers.â€
According
to the Gartner survey, 91% of CDAOs said that creating an actionable D&A
strategy is a primary responsibility for them.
“We found
that while creating an actionable D&A strategy is a primary responsibility
for these CDAOs, more than one-third of them do not identify establishing and
evolving the operating model as a primary responsibility,†concluded Gabbard.
“There is a perennial gap between planning and execution for D&A leaders.â€
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